23 Jun 2021

Those were the times when homeowners searched for the renovation contractor company by going around door to door comparing quotations. Nevertheless, nowadays, newly married couples that want to renovate their house will go online to source renovation contractors before meeting up with any of the renovators or contractors. As such, renovators or contractors that have a website will be an advantage as they can be found on Google or and other social media platforms. Besides, some of the renovators and contractors that willing to spent on the advertisement (Cockrum, 2011, p. 2) can showcase their design or renovated projects, by investing in the television, newspapers, magazine write-ups, radio broadcasting, and more that can create awareness to the community based on the company marketing investment,

Thankfully, technology in renovation had brightened up our lives as homeowners will no longer have to worry about the limited renovators or contractors they can find. Hence, homeowners can now receive multiple renovation contractor’s quotations within a few clicks away by using the Ministry of Renovation online portal, which the renovators or contractors will contact homeowners thereafter. Additionally, some homeowners will like to reach out to direct contractors rather than engaging an interior design company which this renovation portal can serve the needs directly.

Having said that, there are still many renovation contractor companies in Singapore that are either not so tech-savvy or they are reluctant to learn new business marketing skills to improvise in sell their skills or corporate products, resulting in losing out to their competitors even though they had decades of experiences and a very good skill set for workmanship. Therefore, the Ministry of Renovation (MOR) gathers all the different renovation contractors and renovators in this one-stop service center. Helping and assisting homeowners or anyone who required renovation or repair works for their home/office / retail shops regardless the renovation is minor or major, repair or maintenance work needed. Direct with contractors factory price, creating transparency comparison of price, service and quality workmanship and bring the best offer everybody is looking for in renovation.

Ministry of Renovation created a platform for all the renovators and contractors to engage in online business marketing rather than working out in their World, sustaining the renovation trade industry in Singapore. Perhaps, all the contractors and renovators will entitle an equal portfolio page to showcase their products and past portfolio projects (Cockrum, 2011, p. 16) on the website. Additionally, the Ministry of Renovation (MOR) is fetching every homeowner a top-of-mind branding for renovation contractors’ engagement center.

List of References

Cockrum, J., 2011. Free Marketing 101 Low and No-cost ways. Canada: John Wiley & Son, Inc.